Communication
Universitas Dian Nusantara / Academic Program / Faculty of Business and Social Sciences / Communication
Communication
Universitas Dian Nusantara / Academic Program / Faculty of Business and Social Sciences / Communication
Faculty of Business and Social Sciences
Study Program Description
Communication Studies Program, Faculty of Business and Social Sciences, Dian Nusantara University as a higher education institution whose graduates will enter the community, the curriculum is packaged in such a way as to be able to form students who are able to live harmoniously in society as well as in the world of work or industry. Graduates of the Communication Studies Study Program, Faculty of Business and Social Sciences, Dian Nusantara University are graduates who will work in the world of work, industry, or entrepreneurship, so that they cannot be separated from the social system, economic system and employment. Therefore, in preparing the curriculum for the Communication Studies Program, Faculty of Business and Social Sciences, Dian Nusantara University, in addition to hard skills content, soft skills are also included as a mandate that must be contained in the curriculum.
The Communication Science Study Program is part of the Faculty of Business and Social Sciences which was established in accordance with the operational permit as mentioned above, while effectively starting operations in Jakarta, namely in the 2019/2020 academic year with the learning process using the 2019 curriculum which was then refined in 2020 This improvement is carried out in connection with the Industrial Revolution 4.0 which continues to be echoed where mastery of information and communication technology is one that needs to be considered in addition to the achievement of the vision, mission, and goals of the communication science study program.
The curriculum improvements made in addition to the above achievements, along with the Independent Learning Policy - Merdeka Campus launched by the Minister of Education and Culture is a framework to prepare students to become strong scholars, relevant to the needs of the times and ready to become leaders with a high national spirit.
The Communication Science Study Program needs to adjust to this policy through curriculum development, namely the Merdeka Learning curriculum - Merdeka Campus. The curriculum development is carried out towards the transformation of the Independent Learning Curriculum and Independent Campus (MBKM), as has been stipulated in Permendikbud number 3 of 2020, so that in 2021 an adjustment has been made taking into account the characteristics of science in the field of communication science.
Vision and mission
Vision 
"To become a Trusted and Professional Study Program with Global Insight, to meet the needs of the Industrial and Entrepreneurial Worlds in Financial Management, Marketing Management, Human Resources Management and Operational Management by 2030"
Mission
  1. Organizing teaching, research, and community service in the fields of broadcasting (broadcasting), public relations (public relations) and marketing communication (marketing communication)that are quality, reliable and professional.
  2. Develop students' abilities and skills through various activities to meet the needs of industry and entrepreneurship on an ongoing basis in broadcasting, public relations (public relations) and marketing communication (marketing communication).
  3. Provide facilities and infrastructure to support teaching and learning processes in the fields of broadcasting, public relations and marketing communications based on the latest appropriate technology to exceed the quality standards of National Higher Education.
  4. Implementing effective and efficient study program management through a harmonious and productive work environment.
  5. Building cooperation and synergistic relationships with all stakeholders in the field of communication.
Study Program Objectives
  1. Producing graduates who are intelligent, noble, ethical, competent, and highly competitive and able to develop science and technology in the field of communication, both at national and global levels;
  2. Producing superior research and innovation that encourages the development of science and technology in the field of communication on a national and global scale;
  3. Producing community service as a result of education and research activities in the field of communication in order to help empower the community to be able to solve problems intelligently, independently, and sustainably;
  4. Realizing the independence of study programs that are adaptive, creative, proactive and qualified to the demands of technological developments that have an impact on the realization of good university governance
Study Program Target
  1. The creation of a conducive academic atmosphere is supported by the entire academic community.
  2. Producing graduates in study programs who are able to work professionally and independently.
  3. Availability of facilities and infrastructure in the implementation of the teaching and learning process
  4. The realization of a trusted governance system according to university standards guided by the National Higher Education National Standard.
  5. The realization of synergistic cooperation with various stakeholders in improving the quality of the activities of the Tridharma of Higher Education.
Why Choose English Literature Study Program?
Communication Studies Study Program is a comprehensive program with a critical approach and which studies how to process messages effectively to the intended party. Communication science is a branch of social science that is multidisciplinary in nature.
In accordance with the vision of the Communication Science Study Program, which is to become a trusted and professional study program with global insight to meet the needs of industry and entrepreneurship in the field of broadcasting , public relations and marketing communications by 2030.
Dian Nusantara University Communication Studies Study Program produces graduates who are intelligent, noble, ethical, competent, and highly competitive and able to develop science and technology in the field of communication science, both at national and global levels. Produce superior research and innovations that encourage the development of science and technology in the fields of broadcasting, public relations and marketing communications on a national and global scale; Produce community service as a result of educational and research activities in the fields of broadcasting, public relations, and marketing communications in order to help empower the community to be able to solve problems intelligently, independently and sustainably; Realizing the independence of study programs that are adaptive, creative, proactive and qualified to the demands of technological developments that have an impact on the realization of good university governance.
  • Communication Studies Program is able to have a positive impact on personal communication, can improve the way we see others developing and managing relationships, and working effectively with others.
  • Graduates of the Communication Studies Study Program are able to become communicative individuals, think creatively, critically, logically, and intelligently. Able to determine the best decision in every problem
  • The dynamic job prospects offered by Communication Studies Study Program graduates have career opportunities other than being a strategic planner, consultant, broadcaster, researcher, academic, and entrepreneur/technopreneur, as well as being able to have effective interpersonal communication skills.
  • PR in a company has a strategic role as the spearhead of a company or business entity, the marketing division, media technology also requires a Communication Science graduate.
  • A person who has mastered the science of communication can broaden his horizons, explore new experiences. Graduates of the Communication Studies Study Program can become; reporters, journalists, product managers, researchers, public relations officers, photographers, content creators, broadcasters, video editors, and presenters.
Concentration of Communication Studies Program
  • Public Relations (Humas) is a profession that is closely related to communication skills, strategic in designing, managing, and evaluating a communication activity, be it government, company, or business entity related to public relations.
  • Broadcasting is a choice of concentration from the Communication Studies Study Program. Broadcasting studies how theory and practice in creating programs to be disseminated through media such as television, radio, (mainstream media) and new media.
  • Marketing communication (Marketing Communication) is a concentration of Communication Studies study program, whose graduates have the ability to conduct consumer analysis and advertising market research as well as how to plan good digital media and creative advertising strategies.
Study Period of Communication Science Study Program
Study period: 8 – 10 semesters (4 – 5 years)
Study Load (number of credits to be taken): 144 credits
Entry Requirements for Communication Studies Study Program
Graduated from SMA IPA & IPS/SMK Administration and General
Prospect of Communication Studies Study Program
  • Academic
    Communication Science graduates can become educators who will take part in research in the field of communication, able to conduct market research using scientific logic of thinking to provide alternative solutions to problems.
  • Consulting Expert
    Able to carry out team and individual activities to solve problems related to communication science. Able to design various forms of creative media content and product concepts in the fields of public relations, broadcasting and marketing communication.
  • SOEs
    Graduates of the Communication Studies Study Program can work in state-owned enterprises as strategic planners to build a positive image of the institution or company.
  • Implementing Expert (Supervisor)
    Able to analyze, create designs, concepts and creative media products in the fields of public relations, broadcasting and marketing communication. Able to visualize the results of the design in accordance with the rules of communication science. Able to control the communication system and the process in the field of communication.
  • Entrepreneur (Technopreneur)
    Have the ability to adapt, work together, build and develop networks, think creatively, be creative, contribute, innovate and have a technopreneur spirit in applying science and technology to social life and be able to play a role as a global citizen with a global perspective and create new jobs independently.
  • Private Sector
    Job opportunities for Communication Studies graduates in the private sector are very wide for companies related to professional certification, including:
    • Professional, Certified Public Relations Practitioner (CPR) issued by the Indonesian Public Relations Professional Certification Institute (LSP PRI), at a strategic level includes the ability and qualification of expertise and skills in carrying out strategic jobs in the practice of public relations or public relations.< /li>
    • Certified Event Marketing Communication Professional This certificate is given to professions working in the field of event organizer or public relations
The Communication Studies Study Program, Faculty of Business and Social Sciences, Dian Nusantara University has experienced lecturers according to the scientific field who have certification and have a National Lecturer Identification Number (NIDN) with Master (S2) and Doctoral (S3) qualifications, both domestic graduates and overseas graduates. who already has an Academic Functional Position.
Communication Studies Program Curriculum
Course Distribution Table
Curriculum 2022 (Regular)
Semester 1
  • Bahasa Indonesia Indonesian Language
  • Pancasila Pancasila (National Ideology)
  • Pengantar ilmu komunikasi Introduction to communication studies
  • Pengantar Public Relations Introduction To Public Relations
  • Komunikasi Organisasi Communication Of Organization
  • Teori Komunikasi Communication Theory
  • Dasar-Dasar Manajemen & Kepemimpinan Principles Of Management And Leadership
Semester 2
  • Pendidikan Karakter Character Building
  • Kewirausahaan I Entrepreneurship I
  • Komunikasi Massa Mass Communication
  • Sosiologi Komunikasi Sociology Of Communication
  • Psikologi Komunikasi Psychology Of Communication
  • Komunikasi Kreatif Creative Communication
  • Manajemen Media Massa Mess Media Management
Semester 3
  • Pendidikan agama
  • Bahasa Inggris I English I
  • Statistika Sosial* Social Statistics
  • Komunikasi Lintas Budaya Intercultural Communication
  • Metode Penelitian Kualitatif Research Method Qualitative
  • Kewirausahaan II* Entrepreneurship II
  • Dasar-Dasar Logika Principles Of Logics
Semester 4
  • Kewarganegaraan Citizenship
  • Metode Penelitian Kuantitatif Research Method Quantitative
  • New Media Convergence New Media Convergence
  • Komunikasi Global Global Communication
  • Creative Art Creative Art
  • Riset Komunikasi Communication Research
  • Human Relations Human Relations
Semester 5
  • Sinematografi (M)* Cinematography
  • Dasar-Dasar Fotografi(M)* Basic Of Photography
  • Digital Editing(M)* Digital Editing
  • Integrated Marketing Communication(M) Integrated Marketing Communication
  • Public Speaking(M)* Public Speaking
  • Komunikasi Multimedia(M) Multimedia Communications
  • Copywriting(M) Copywriting
Semester 6
  • Produksi Media Cetak PR Printer Public Relations Media Production
  • Issue And Crisis Management Issue And Crisis Management
  • Professional Image Professional Image
  • Bahasa Inggris II English II (TOEFL)
  • Media Relations Dan Digital Monitor Media Relations And Digital Media Monitoring
  • Stakeholder Relations Stakeholder Relations
  • Corporate Reputation Management Corporate Reputation Management
Semester 7
  • Corporate Reputation Brand And Communication Plan Corporate Brand And Communication Plan
  • Etika Profesi PR Profession Ethics Of Public Relations
  • PR Management Public Relations Management
  • Teknik Lobby dan Negosiasi Lobby Technique And Negotiation
  • Perkembangan Teknologi Komunikasi Communication Technology Development
  • Produksi Media Cetak PR Printer Public Relation Media Production
  • Seminar Masalah Komunikasi Communication Issue Seminar
Semester 8
  • Tugas Akhir Final Project
  • Kerja Praktek Internship
PEMINATAN MARKETING KOMUNIKASI (MARKETING COMMUNICATION)
Semester 6
  • Produksi Iklan Cetak Dan Luar Ruang* Printed And Outdoor Advertising Production
  • Media Planning And Buying Advance Media Planning And Buying Advance
  • Account Manajemen Account Management
  • Pengantar Public Relations Introduction To Public Relations
  • Creative Art Creative Art
  • Produksi Iklan Audio Visual Audio Visual Advertising Production
  • Digital Marketing Communications Digital Marketing Communications
  • Advertising Project Management Advertising Project Management
Semester 7
  • Corporate Reputation Brand And Communication Plan Corporate Brand And Communication Plan
  • Etika Profesi PR Profession Ethics Of Public Relations
  • Account Manajemen Account Management
  • PR Management Public Relations Management
  • Teknik Lobby dan Negosiasi Lobby Technique And Negotiation
  • Perkembangan Teknologi Komunikasi Communication Technology Development
  • Produksi Media Cetak PR Printer Public Relation Media Production
  • Seminar Masalah Komunikasi Communication Issue Seminar
Semester 8
  • Tugas Akhir Final Project
  • Kerja Praktek Internship
BROADCASTING INTEREST
Semester 6
  • News Cast And Announcer News Cast And Announcer
  • Penulisan Naskah Berita TV* Printed News Television
  • Dasar-Dasar Penyiaran Principles Of Broadcasting
  • Feature Dan Documenter TV Feature And Documentary Television
  • Etika Penyiaran Broadcasting Ethic
  • Keproduseran dan Program Keproduseran dan Program
  • Penulisan Naskah Non Berita TV Penulisan Naskah Non Berita TV
Semester 7
  • Produksi Radio* Radio Production
  • Sistem Studio Studio System
  • Produksi TV Production TV
  • Produksi Berita TV* Production News TV
  • Indonesia Media Sistem Indonesia Media Sistem
  • Creative Program Creative Program
  • Seminar Masalah Komunikasi Communication Issue Seminar
Semester 8
  • Tugas Akhir Final Project
  • Kerja Praktek Internship
The Independent Learning Campus Independent Curriculum (MBKM) is carried out in semesters 5, 6 and 7 which can be chosen or taken by giving students the freedom to study according to their wishes in developing competencies outside their field of study. The implementation of the MBKM is as follows:
  1. In Semester 5, MBKM is carried out as many as 20 credits in one semester, namely studying outside the Study Program in the Home University.
  2. In Semester 6, MBKM is conducted (20 - 40 credits) in one or two semesters according to the study program or outside the study program outside the original university.
  3. In Semester 7, MBKM is carried out (20 - 40 credits) in one or two semesters outside of the original tertiary institution, with a choice of activities, including:
    • Industrial Internships
    • Student Exchange
    • Teaching in Education Unit
    • Research Activities
    • Humanity Project
    • Entrepreneurial Activities
    • Independent Studies/Projects
    • Building a Village/Real Work College
    • Defend the Country
Contact Person/e-mail : Dr. Ida Royani Damayanti / e-mail : [email protected]
Universitas Dian Nusantara
Tanjung Duren Campus
JI Tanjung Duren Barat II No 1 Grogol Jakarta Barat.
No.Telp: 021-21194454
Green Ville Campus
JI. Mangga 14, No 3 Kec Kebon Jeruk Jakarta Barat, 11510
Cibubur Campus
Jl. Rawa Dolar 65 Jatiranggon, Kec Jatisampurna, Bekasi
No.Telp: 021-22176334