Universitas Dian Nusantara

Faculty of Business and Social Sciences

Accountancy

Communication

English Literature

Management

Study Program Description

Communication Studies Program, Faculty of Business and Social Sciences, Dian Nusantara University as a higher education institution whose graduates will enter the community, the curriculum is packaged in such a way as to be able to form students who are able to live harmoniously in society as well as in the world of work or industry. Graduates of the Communication Studies Study Program, Faculty of Business and Social Sciences, Dian Nusantara University are graduates who will work in the world of work, industry, or entrepreneurship, so that they cannot be separated from the social system, economic system and employment. Therefore, in preparing the curriculum for the Communication Studies Program, Faculty of Business and Social Sciences, Dian Nusantara University, in addition to hard skills content, soft skills are also included as a mandate that must be contained in the curriculum.

The Communication Science Study Program is part of the Faculty of Business and Social Sciences which was established in accordance with the operational permit as mentioned above, while effectively starting operations in Jakarta, namely in the 2019/2020 academic year with the learning process using the 2019 curriculum which was then refined in 2020 This improvement is carried out in connection with the Industrial Revolution 4.0 which continues to be echoed where mastery of information and communication technology is one that needs to be considered in addition to the achievement of the vision, mission, and goals of the communication science study program.

The curriculum improvements made in addition to the above achievements, along with the Independent Learning Policy - Merdeka Campus launched by the Minister of Education and Culture is a framework to prepare students to become strong scholars, relevant to the needs of the times and ready to become leaders with a high national spirit.

The Communication Science Study Program needs to adjust to this policy through curriculum development, namely the Merdeka Learning curriculum - Merdeka Campus. The curriculum development is carried out towards the transformation of the Independent Learning Curriculum and Independent Campus (MBKM), as has been stipulated in Permendikbud number 3 of 2020, so that in 2021 an adjustment has been made taking into account the characteristics of science in the field of communication science.

Vision and mission

Vision

"To become a Trusted and Professional Study Program with Global Insight, to meet the needs of the Industrial and Entrepreneurial Worlds in Financial Management, Marketing Management, Human Resources Management and Operational Management by 2030"

Mission

Organizing teaching, research, and community service in the fields of broadcasting (broadcasting), public relations (public relations) and marketing communication (marketing communication)that are quality, reliable and professional.
Develop students' abilities and skills through various activities to meet the needs of industry and entrepreneurship on an ongoing basis in broadcasting, public relations (public relations) and marketing communication (marketing communication).
Provide facilities and infrastructure to support teaching and learning processes in the fields of broadcasting, public relations and marketing communications based on the latest appropriate technology to exceed the quality standards of National Higher Education.
Implementing effective and efficient study program management through a harmonious and productive work environment.
Building cooperation and synergistic relationships with all stakeholders in the field of communication.

Study Program Objectives

Producing graduates who are intelligent, noble, ethical, competent, and highly competitive and able to develop science and technology in the field of communication, both at national and global levels;
Producing superior research and innovation that encourages the development of science and technology in the field of communication on a national and global scale;
Producing community service as a result of education and research activities in the field of communication in order to help empower the community to be able to solve problems intelligently, independently, and sustainably;
Realizing the independence of study programs that are adaptive, creative, proactive and qualified to the demands of technological developments that have an impact on the realization of good university governance

Study Program Target

The creation of a conducive academic atmosphere is supported by the entire academic community.
Producing graduates in study programs who are able to work professionally and independently.
Availability of facilities and infrastructure in the implementation of the teaching and learning process
The realization of a trusted governance system according to university standards guided by the National Higher Education National Standard.
The realization of synergistic cooperation with various stakeholders in improving the quality of the activities of the Tridharma of Higher Education.

Concentration of Communication Studies Program

Public Relations (Humas) is a profession that is closely related to communication skills, strategic in designing, managing, and evaluating a communication activity, be it government, company, or business entity related to public relations.
Broadcasting is a choice of concentration from the Communication Studies Study Program. Broadcasting studies how theory and practice in creating programs to be disseminated through media such as television, radio, (mainstream media) and new media.
Marketing communication (Marketing Communication) is a concentration of Communication Studies study program, whose graduates have the ability to conduct consumer analysis and advertising market research as well as how to plan good digital media and creative advertising strategies.

Study Period of Communication Science Study Program

Study period: 8 – 10 semesters (4 – 5 years)

Study Load (number of credits to be taken): 144 credits

Entry Requirements for Communication Studies Study Program

Graduated from SMA IPA & IPS/SMK Administration and General

Prospect of Communication Studies Study Program

Academic
Communication Science graduates can become educators who will take part in research in the field of communication, able to conduct market research using scientific logic of thinking to provide alternative solutions to problems.
Consulting Expert
Able to carry out team and individual activities to solve problems related to communication science. Able to design various forms of creative media content and product concepts in the fields of public relations, broadcasting and marketing communication.
SOEs
Graduates of the Communication Studies Study Program can work in state-owned enterprises as strategic planners to build a positive image of the institution or company.
Implementing Expert (Supervisor)
Able to analyze, create designs, concepts and creative media products in the fields of public relations, broadcasting and marketing communication. Able to visualize the results of the design in accordance with the rules of communication science. Able to control the communication system and the process in the field of communication.
Entrepreneur (Technopreneur)
Have the ability to adapt, work together, build and develop networks, think creatively, be creative, contribute, innovate and have a technopreneur spirit in applying science and technology to social life and be able to play a role as a global citizen with a global perspective and create new jobs independently.
Private Sector
Job opportunities for Communication Studies graduates in the private sector are very wide for companies related to professional certification, including:
- Professional, Certified Public Relations Practitioner (CPR) issued by the Indonesian Public Relations Professional Certification Institute (LSP PRI), at a strategic level includes the ability and qualification of expertise and skills in carrying out strategic jobs in the practice of public relations or public relations.< /li>
- Certified Event Marketing Communication Professional This certificate is given to professions working in the field of event organizer or public relations

The Communication Studies Study Program, Faculty of Business and Social Sciences, Dian Nusantara University has experienced lecturers according to the scientific field who have certification and have a National Lecturer Identification Number (NIDN) with Master (S2) and Doctoral (S3) qualifications, both domestic graduates and overseas graduates. who already has an Academic Functional Position.

Communication Studies Program Curriculum

Course Distribution Table

Curriculum 2022 (Regular)

Semester 1

Bahasa Indonesia Indonesian Language
Pancasila Pancasila (National Ideology)
Pengantar ilmu komunikasi Introduction to communication studies
Pengantar Public Relations Introduction To Public Relations
Komunikasi Organisasi Communication Of Organization
Teori Komunikasi Communication Theory
Dasar-Dasar Manajemen & Kepemimpinan Principles Of Management And Leadership

Semester 2

Pendidikan Karakter Character Building
Kewirausahaan I Entrepreneurship I
Komunikasi Massa Mass Communication
Sosiologi Komunikasi Sociology Of Communication
Psikologi Komunikasi Psychology Of Communication
Komunikasi Kreatif Creative Communication
Manajemen Media Massa Mess Media Management

Semester 3

Pendidikan agama
Bahasa Inggris I English I
Statistika Sosial* Social Statistics
Komunikasi Lintas Budaya Intercultural Communication
Metode Penelitian Kualitatif Research Method Qualitative
Kewirausahaan II* Entrepreneurship II
Dasar-Dasar Logika Principles Of Logics

Semester 4

Kewarganegaraan Citizenship
Metode Penelitian Kuantitatif Research Method Quantitative
New Media Convergence New Media Convergence
Komunikasi Global Global Communication
Creative Art Creative Art
Riset Komunikasi Communication Research
Human Relations Human Relations

Semester 5

Sinematografi (M)* Cinematography
Dasar-Dasar Fotografi(M)* Basic Of Photography
Digital Editing(M)* Digital Editing
Integrated Marketing Communication(M) Integrated Marketing Communication
Public Speaking(M)* Public Speaking
Komunikasi Multimedia(M) Multimedia Communications
Copywriting(M) Copywriting

Semester 6

Produksi Media Cetak PR Printer Public Relations Media Production
Issue And Crisis Management Issue And Crisis Management
Professional Image Professional Image
Bahasa Inggris II English II (TOEFL)
Media Relations Dan Digital Monitor Media Relations And Digital Media Monitoring
Stakeholder Relations Stakeholder Relations
Corporate Reputation Management Corporate Reputation Management

Semester 7

Corporate Reputation Brand And Communication Plan Corporate Brand And Communication Plan
Etika Profesi PR Profession Ethics Of Public Relations
PR Management Public Relations Management
Teknik Lobby dan Negosiasi Lobby Technique And Negotiation
Perkembangan Teknologi Komunikasi Communication Technology Development
Produksi Media Cetak PR Printer Public Relation Media Production
Seminar Masalah Komunikasi Communication Issue Seminar

Semester 8

Tugas Akhir Final Project
Kerja Praktek Internship

PEMINATAN MARKETING KOMUNIKASI (MARKETING COMMUNICATION)

Semester 6

Produksi Iklan Cetak Dan Luar Ruang* Printed And Outdoor Advertising Production
Media Planning And Buying Advance Media Planning And Buying Advance
Account Manajemen Account Management
Pengantar Public Relations Introduction To Public Relations
Creative Art Creative Art
Produksi Iklan Audio Visual Audio Visual Advertising Production
Digital Marketing Communications Digital Marketing Communications
Advertising Project Management Advertising Project Management

Semester 7

Corporate Reputation Brand And Communication Plan Corporate Brand And Communication Plan
Etika Profesi PR Profession Ethics Of Public Relations
Account Manajemen Account Management
PR Management Public Relations Management
Teknik Lobby dan Negosiasi Lobby Technique And Negotiation
Perkembangan Teknologi Komunikasi Communication Technology Development
Produksi Media Cetak PR Printer Public Relation Media Production
Seminar Masalah Komunikasi Communication Issue Seminar

Semester 8

Tugas Akhir Final Project
Kerja Praktek Internship

BROADCASTING INTEREST

Semester 6

News Cast And Announcer News Cast And Announcer
Penulisan Naskah Berita TV* Printed News Television
Dasar-Dasar Penyiaran Principles Of Broadcasting
Feature Dan Documenter TV Feature And Documentary Television
Etika Penyiaran Broadcasting Ethic
Keproduseran dan Program Keproduseran dan Program
Penulisan Naskah Non Berita TV Penulisan Naskah Non Berita TV

Semester 7

Produksi Radio* Radio Production
Sistem Studio Studio System
Produksi TV Production TV
Produksi Berita TV* Production News TV
Indonesia Media Sistem Indonesia Media Sistem
Creative Program Creative Program
Seminar Masalah Komunikasi Communication Issue Seminar

Semester 8

Tugas Akhir Final Project
Kerja Praktek Internship

The Independent Learning Campus Independent Curriculum (MBKM) is carried out in semesters 5, 6 and 7 which can be chosen or taken by giving students the freedom to study according to their wishes in developing competencies outside their field of study. The implementation of the MBKM is as follows:

In Semester 5, MBKM is carried out as many as 20 credits in one semester, namely studying outside the Study Program in the Home University.
In Semester 6, MBKM is conducted (20 - 40 credits) in one or two semesters according to the study program or outside the study program outside the original university.
In Semester 7, MBKM is carried out (20 - 40 credits) in one or two semesters outside of the original tertiary institution, with a choice of activities, including:
- Industrial Internships
- Student Exchange
- Teaching in Education Unit
- Research Activities
- Humanity Project
- Entrepreneurial Activities
- Independent Studies/Projects
- Building a Village/Real Work College
- Defend the Country

Contact Person/e-mail : Dr. Ida Royani Damayanti / e-mail : [email protected]