Writing serves as a medium for expressing various aspects of daily life. Essentially, it involves organizing information into a specific format, whether through social media posts or blogs. In the digital era, writing has evolved into diverse forms, encompassing both fiction and non-fiction.

One of the most popular forms of writing is creative writing. This method is widely used by Generation Z and plays a vital role in various professional fields, including digital marketing, copywriting, and social media specialization.

Creative writing is a data-driven writing technique that combines verified information with the writer's creativity in presenting it. This approach is often utilized to connect organizations with their audience by packaging topics that are relevant and trending while incorporating specific details about the institution or field in question.

This topic was a focal point in a sharing session held between Universitas Dian Nusantara and ESMOD on October 30, 2024. Several key aspects of creative writing techniques discussed during the session include:

1. Choosing the Right Diction and Topic

Selecting appropriate diction and topics is crucial for effective writing, as the content reflects the institution's image. Narratives that are both educational and engaging encourage readers to explore further. For instance, educational writing can enhance publications with accurate data and facts.

2. Understanding the Target Audience

Writers must understand their intended audience and adapt their language style accordingly. Content that is simple yet informative is easier to understand and leaves a lasting impression on readers.

3. Selecting Relevant Information

Not all information is suitable for publication. Sensitive topics should be avoided as they may disrupt the institution's reputation or operations.

4. Efficient Usage of Search Engine Optimization (SEO)

Creative writers should carefully consider the use of keywords aligned with SEO (search engine optimization) strategies. The more relevant and precise the keywords, the greater the chance of attracting readers to the institution's website.

5. Balancing Word Usage

Writers must ensure that their work is easy to comprehend by using appropriate diction, punctuation, and sentence structure. Overly complex language or incorrect punctuation placement can diminish the quality of the writing, regardless of the strength of the ideas. Additionally, publishing concise articles or news pieces helps retain readers' attention.

6. Avoiding Clickbait and Misinformation

While attracting readers through clickbait is often a focus, the credibility of the writing must be maintained. Content supported by reliable sources enhances readers' trust and strengthens the writer's authority.

In conclusion, creative writing is merely the first step toward publication. The success of a piece of writing is determined by its effectiveness in meeting readers' preferences. Dynamic and relevant content is more likely to be well-received by a broader audience, making it a powerful communication tool in the digital age.