When executing marketing strategies, companies must consider several approaches aimed at boosting product sales. Effective communication is key to delivering a clear message that can be easily understood by potential consumers. Beyond a solid grasp of Product Knowledge, an effective marketing strategy also requires an understanding of the Four Pillars Concept.

The Four Pillars Concept is an approach used to create consistent and efficient marketing strategies. As the name suggests, this strategy consists of four main pillars that guide the development of marketing plans:

1. Product: Focuses on the quality, features, design, branding, and innovation of the product or service being offered. The goal is to ensure that the product meets consumer needs and desires while maintaining a competitive advantage in the market.

2. Price: Encompasses pricing strategies, including premium pricing, competitive pricing, discounts, or product bundling. The price should reflect the product's value to consumers and align with the target market while considering production costs, profit margins, and consumer perception.

3. Promotion: Includes all communication efforts to promote the product to the target audience, such as advertising, sales promotions, public relations, digital marketing, and social media. The goal of promotion is to increase awareness, generate interest, and drive sales.

4. Place (Distribution): Relates to how the product or service is delivered to consumers, covering distribution channels, logistics, and e-commerce strategies. Efficient distribution impacts consumer experience and satisfaction.

In addition to understanding the product and its distribution, the Framing Effect is also a crucial element in marketing, especially for graphic designers and social media specialists. The Framing Effect is a concept that explains how the layout, font selection, and information placement in visual design can influence consumers' perceptions of a product or service and their purchasing decisions.

Examples of applying the Framing Effect include placing discount information in a strategic position, using colors and typography that align with the intended message, and arranging lighting to highlight the product. Colors, such as a combination of black and gold, can be used to communicate prestige and exclusivity, while simple and easy-to-read typography enhances accessibility and the appeal of advertisements.

By implementing marketing strategies supported by a deep understanding of market share and user experience, companies can develop more effective marketing tactics. Universitas Dian Nusantara, for instance, offers a Management Studies program that equips graduates with relevant managerial skills, particularly in facing the Demand-Driven era, where adapting to market needs is a top priority. This program helps students understand various marketing strategies to produce competent and character-driven graduates in the business world.