Artificial Intelligence, or AI for short, is an innovation that has massively changed how we view work and reality. In addition to its ability to make arguments and help analyze data, AI also has the ability to perform editing, from basic to advanced. 

This can be seen in the growth of social media trends, some of which are increasingly leveraging AI to create visual content in the form of images and videos. With the projected increase in content consumption patterns on social media, the demand for editing and, in particular, prompt engineering is highly sought after. 

However, amidst the positive sentiment surrounding the use of AI editing, the existence of AI, which was initially intended to enhance productivity and innovation, is now being misused by some individuals. One recent example of this misuse was seen with AI Grok on the social media platform X. 

Starting from prompt engineering carried out by individuals on photos uploaded by X users, the Grok chatbot sparked public controversy due to the misuse of its functions to produce manipulated photos into explicit content. Furthermore, with Grok's integration with the X social media platform, it has become difficult to stop the spread of such content. 

UNDIRA members are certainly familiar with the term Deepfake. Deepfake itself is the manipulation of digital media (video, photos, and even audio) using AI and deep learning to create content according to the needs of individuals or specific groups. 

Deepfake, which was initially used for entertainment, is now being used to produce explicit works for distribution. According to a journal from the Department of Computing, Wrexham University, United Kingdom, in 2025, this process will progressively produce a phenomenon called Digital Relationships. 

The dynamic personalization that can be achieved through the freedom of AI use (especially in digital media editing) has sparked moral debates, particularly regarding licensing and the rules of personal data engineering. According to Citron, 2019, and Ajder et al., 2019, this also has the potential to become a new form of abusive behavior in the future. 

Director General of Digital Space Supervision, Alexander Sabar, emphasized that media manipulation by Grok violates privacy rights and the right to one's image. As AI transforms into a boundless fantasy space, we must stop normalizing these deviations and immediately reevaluate the ethics of its use. 

As students of a visionary, integrity-driven, and professional university, we can learn from the Grok case that AI can reinforce subjective objectification of taste and has the potential to be misused. Recalling the proverb, “The weapon turns on its master”—digital violence can begin with the carelessness of managing personal data through our own social media channels, which should be a safe space from the real world. 

Digital platforms are open spaces containing individuals with diverse characteristics, and it is crucial for us to maintain our digital footprints responsibly.