Novelty, or uniqueness, has become a coveted target for both innovators and the general public as consumers. However, amidst the rapid torrent of innovation, we often find it difficult to create something that feels truly groundbreaking.

Although innovation acts as the engine driving the pace of life, it fundamentally possesses a weak point: the more innovations we encounter, the smaller the opportunity to produce something with true Novelty value. This limitation in the world of innovation leads us to a specific solution: the Observe, Imitate, and Modify method—or briefly, ATM (Amati, Tiru, Modifikasi).

Observe, Imitate, and Modify (ATM)—technically known as Incremental Innovation—is an effective strategy utilized not only in the business world but also across various other sectors to support long-term production.

This stands in stark contrast to the view held by some that the ATM method is a form of plagiarism. The "Observe, Imitate, and Modify" scheme refers to a comprehensive learning process of an existing work, which is then further developed by incorporating modifications to add value and a sense of novelty.

In short, Kawan UNDIRA, the ATM method is a process of reverse engineering—or dissecting a work—to be subsequently remodified to produce a renewed version of our own. We can observe the results of the ATM method daily, ranging from the creation of affordable yet premium-feel EVs like BYD compared to its competitor Tesla, to the re-conceptualization of works to fit specific demographics, such as Tan Malaka's Madilog, which was constructed upon Marxist principles.

Furthermore, the ATM method offers several other benefits that can serve as a reference for Kawan UNDIRA:

1. Time Saving and Efficiency The greatest benefit achieved from implementing the ATM method is efficiency, not only in terms of time but also in cognitive effort. By observing existing works, we can bypass the trial and error phase often encountered when starting a creation from a blank concept.

2. Minimizing the Risk of Failure Creating innovation from scratch comes with major challenges, especially the risk that the idea might not be accepted by the market. This is where the ATM method plays a strategic role. By using tested concepts as a foundation, we can significantly reduce the risk of failure. The key is differentiation: ensure you inject your own uniqueness so your product offers added value, not just mere duplication.

3. A More Accessible Learning Curve For beginners, the ATM method is the best way to learn. By emulating existing industry standards, you automatically learn about the structure, quality, and standards expected by the audience or consumers. Additionally, there is the possibility for us to re-engineer and simplify the related scientific sector.

Ultimately, in the era of Society 5.0 and Industry 5.0, which demand speed and precision in solutions, we are no longer required to constantly "reinvent the wheel," but rather to make that wheel spin faster and more efficiently for society. The ATM method teaches us not to merely be spectators or copycats, but to be smart innovators capable of seeing opportunities in what already exists.

So, Kawan UNDIRA, do not be afraid to start by following the steps of giants, as long as you are ready to provide valuable modifications. Start observing your surroundings, find the gaps, and create your best version of the solution. Happy creating and innovating!

As Isaac Newton stated: “If I have seen further, it is by standing on the shoulders of giants”—innovation can be born from the inspiration we see and re-adapt.

Source of References:

Apa itu Amati, Tiru, Modifikasi (ATM)? Ini Tips dan Contohnya

Amati, Tiru dan Modifikasi Solusi Buat Produk Inovatif